Football coverage of the main game is always advancing, but this year there have been big changes in production as well as the continued drive to bring second screens mainstream. This conversation covers the state of the art of football production bringing together Mark Dennis of Sunset Vine, Emili Planas from Mediapro and Tim Achberger from Sportcast in a conversation moderated by Sky Germany's Alessandro Reitano for the SVG Europ Football Summit 2021. The first topic discussed is the use of automation to drive highlights packages. Mark from S V feels that for the tier 1 shows they do, human curation is still better but recognises that the creation of secondary and tertiary video from the event could benefit from AI packages. In fact, Mediapro is doing just this providing a file-based clips package while the match is ongoing.